In this module, we’ll show you why narrowing your audience and defining your focus can make a real difference in your yoga business. By getting clear on your target audience and the specific problems you can solve for them, you’ll attract students who genuinely resonate with your teaching.

We’ll also help you define your mission and values, your “why” behind your business. Knowing what drives you creates a sense of purpose, builds trust, and sets you apart in a competitive industry. By the end of this module, you’ll have a stronger foundation to attract the right students and create a business that aligns with your vision.

In this module, we’ll focus on building a strong legal and financial foundation for your yoga business. Setting up the right structures early on can save you a lot of stress later and ensure your business runs smoothly. From understanding basic legal requirements like insurance to managing finances. we’ll break everything down step by step.

We’ll also explore ways to make your business more sustainable long-term. By the end of this module, you’ll feel more confident in navigating the legal and financial side of your business, giving you the security and clarity to focus on doing what you love - teaching yoga.

In this module, we’ll tackle one of the biggest challenges yoga teachers face: keeping a consistent income year-round. Many teachers struggle with quieter periods, like holiday seasons, which can feel stressful and unpredictable.

You’ll learn how to set up pricing plans or packages that help you maintain stability during these times, as well as how to find working arrangements that align with your goals and lifestyle. We’ll also explore how to price your offerings competitively yet fairly, ensuring your work reflects the value you bring to your students.

In Module 4, we’ll tackle imposter syndrome - something so many of us face but rarely talk about. We’ll focus on identifying those self-doubts and learning how to address them in ways that create real, lasting change.

You’ll discover tools to build self-compassion and resilience, helping you approach challenges with kindness rather than criticism. This module will guide you through navigating the ups and downs of entrepreneurship with more confidence, so you can move forward feeling capable and worthy of the success you’re building.

In Module 5, we’ll dive into websites and content creation to help you establish a strong and impactful online presence. Your website is often the first impression potential students will have of your business, so we’ll cover how to make it engaging, professional, and true to your brand.

We’ll also explore strategies for creating content that highlights your offerings and connects with your audience, whether it’s through blog posts, videos, or social media. By the end of this module, you’ll have the tools to build an online space that not only reflects your unique teaching style but also attracts and inspires the right students.

In this module, we’re going to break marketing down into simple, actionable steps to help you grow your business. We’ll explore three key areas: acquisition, conversion, and retention. These steps will guide you through attracting new students, turning interest into bookings, and keeping them coming back for more.

We’ll also dive into the psychology of buying, understanding what motivates people to make decisions and how you can use that knowledge to connect with your audience. Whether it’s addressing their needs, creating trust, or making their experience feel seamless, you’ll learn how to create a journey that resonates with potential clients and inspires them to commit.

As entrepreneurs, it’s easy to pour all your energy into building and growing your business while neglecting your own well-being. However, staying healthy and balanced is key to long-term success and fulfilment. In this module, we’ll explore practical strategies to help you prioritise self-care, even amidst the constant demands of running a business.

We’ll look at ways to manage stress, create sustainable routines, and ensure you’re recharging both mentally and physically. By learning to take better care of yourself, you’ll not only feel more energised and focused but also enhance your ability to show up fully for your business. Remember, you are your most valuable asset, and investing in your well-being is a direct investment in your success.